I’m a big fan of Instagram, it’s so visual. It’s a great platform for all creatives and small artisan businesses to show products and connect with like minded people.
I made such a connection with Chaaboo.com , makers of handmade vegan soaps and solid shampoos. I was enchanted by their Instagram feed and very pleased to see that they are based in Moreton-on-Lugg, Herefordshire, just half an hour from me. Having been obsessed with making ceramic soap dishes for a couple of years, I’m always on the look out for artisan soaps. So I gave them a follow!
I admit, Instagram Giveaways aren’t part of my business strategy but when Chaaboo asked, I couldn’t refuse! Collaborations are great and anyway, I love their products! We arranged to meet at my studio to discuss the strategy and how we would move the idea forward. I invited Chaaboo to choose a soapdish from my studio shop collection and they offered to photograph it with their soap bars, create the Insta post and send the prizes to the lucky winners!
The Giveaway went really well. Some very happy winners and a few new Instagram followers on the way!
I would definitely consider doing another promotion sometime. If you have Instagram you may want to give us a follow, who knows when our next promotion could be!!
Good luck & best wishes,