
Guest Speaker at Preparing to Sell, Hereford.
I’ve been invited to Hereford College of Arts, on Thursday 20th February for Preparing to Sell.
This will be a lively and informative day, led by Sarah James MBE, Director of Craft Festival and Find a Maker. It will give makers at all stages of their career, the best possible advice for selling directly to the public.
Suitable for makers at all stages of their career Preparing to Sell is also a great opportunity to network and is also suitable for students who want to get ahead.
Sarah James MBE will be joined by marketing consultant, Susan James, social media specialist, Lou Chudney from Spark_Social and of course, myself!



What the day includes:
· How to Apply for Craft Fairs, ideas on stand presentation, sales techniques and tips and the importance of good photography
· How to start your business and how to diversify your practise.
· How to plan and deliver a marketing plan
· Why sell directly to the public? How to Make Your Show a Success
· What are the Do’s and Don’ts when taking part in big events
Price includes tea, coffee, biscuits. Please bring your lunch of choice or alternatively, Hereford College has an on-site café.
The whole day costs just £49. (Hereford College of Arts Students, £29
Venue: Hereford College of Arts
Date: Thursday February 20th 2025
Time: 9.30am till 3pm
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